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Advanced Marketing Tactics for Indie Authors
With input from Mark Coker at Smashwords and several other industry heavyweights, this is a great article in Publishers Weekly about how indie authors achieve success, worth a read!
“A great way for indies to become part of publishing and educate themselves about the industry is to learn from peers and industry experts,” says Robin Cutler, senior manager, independent publishers, at Ingram Content Group. “We highly recommend that indies join publishing associations like the IBPA [Independent Book Publishers Association] and ALLi [the Alliance of Independent Authors] in the United Kingdom.”
Cutler notes that many first-time authors are often learning the business of publishing from scratch—everything from ISBNs to trade discounts and returns—which means authors have a lot to learn before they’re able to think about marketing. “Before diving into publishing, we’d recommend a thorough due diligence of the industry, to be knowledgeable about your target market and the publishing services providers that can help you achieve your goals,” Cutler advises.