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Penguin Spreads its Wings with Children’s Publishing (via Publishing Ireland)
‘Some might ask why a book publisher is spreading its wings away from traditional books. But we know that when children love something, they want to consume everything to do with that brand’, says Penguin Ireland’s Managing Director, Michael McLoughlin in a recent piece on Penguin’s strategy for publishing children’s books.
To read his article, go to http://www.irishtimes.com/newspaper/weekend/2012/1222/1224328110138.html